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  • What is ProspectLink?
    ProspectLink is a fully automated, cloud-based service that lets you market to a specific prospect using a variety of multi-media channels. Research shows that a highly personalized combination of mail, email and phone calls is the best way to followup with a potential customer. This followup should be as simple as possible for you, so that you can spend your time finding additional prospects and clients.

    ProspectLink handles everything. Simply enter your new prospect into the online system, and watch as the items you've selected and personalized are automatically sent out on the timeframe you've created! You also have full reporting and ROI viewing capabilities available to you 24/7; you can always see just how much ProspectLink is helping you.
  • Does ProspectLink replace my current marketing?
    Absolutely not! Using radio or TV ads, internet advertising, direct mail, email blasts or any combination of those marketing methods is the best way to bring interested prospects to your business. However, once a name on a database becomes an actual prospect, that is where we believe ProspectLink is the most beneficial, allowing you to keep communicating with that prospect until they become a customer.
  • How much does it cost?
    One of the great things about ProspectLink is that when you create your company calendar, you get to determine what types of products can be sent out. However, this means that the cost per prospect can vary greatly, depending on how often you would like to contact them.
  • What types of products get sent out?
    We have five basic types of products that we can automatically send out, and they are all personalized with your company's brand identity. At no point will your prospect ever see the ProspectLink name or website.

    Letters - Every letter we mail out is designed with your brand identity in mind. The letters are printed on your letterhead and inserted into your envelopes before being mailed.
    Postcards - 4x6 postcards are designed to match your companies brand identity, and each postcard can be further customized by you with a personal letter to your prospect.
    Emails - All emails are sent out from your email address and can be customized as much as desired, from a basic text email to a rich HTML template.
    Phone Calls - when your prospect is scheduled to be contacted by phone, you will receive an email reminding you to call your prospect. It will include all of the prospect information as well as an easy way to record your phone call into the ProspectLink reports.
    Fulfillment - Additional items, such as promotional materials, catalogs, or books can also be included in your calendar. You have the ability to customize an accompanying letter as well.

  • How is my ROI calculated?
    Each time you convert a prospect to a new customer, you have the ability to add a monthly sales figure for that customer. ProspectLink then uses that figure, along with other collected information, to calculate your overall ROI, as well as other helpful figures about your prospects and new customers.
  • What happens if a prospect wants to opt out?
    You can always stop a prospect's campaign from within ProspectLink. Additionally, you can always restart the campaign at any point in a later date.
  • Will the prospect know about ProspectLink?
    ProspectLink is completely transparent to the target prospects, meaning that every contact they have will look and feel as if it were coming directly from you. Everything we send out has your information on it, and the prospect will never know that we even exist.